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Networked International Organizations:
Using Networks, Measurement, and Social Media for Learning That Leads To Impact
Beth Kanter, Adjunct Professor
Welcome to the workshop wiki! Here you will find resources and links to help you complete the course.
This two-day workshop will help students create an integrated communications strategy that makes effective use of social media and mobile tactics and tools to get results for their host organization. Those results may be increased brand awareness, fundraising, inspiring and mobilizing stakeholders to take action, or outreach. The course will also help students develop a professional learning and networking strategy that will help them deepen the impact of their internship and support their career goals.
In this interactive workshop, Master Trainer, Author, and Networking expert, Beth Kanter, will cover internal adoption issues, organizational networking strategies, integrated digital strategy with a focus in effective social media engagement and content, measurement and organizational learning. The class will also cover practical techniques for being a successful networked organization beyond just using the tools. The workshop content is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit,’ and her extensive experience working internationally – training NGOs and other trainers to use these methods.
Students will also learn how to set up a professional learning network using social media tools, reflection methods, and networking techniques that will not only contribute to the success of their internship work, but also support career aspirations. Ms. Kanter will provide many practical tips and coaching exercises so students can learn how to manage their internship and be more assertive so they are assigned more meaningful tasks.
Students successfully completing this course will be able to:
To understand the basic principles for leveraging networks and integration of social media into an organization’s communications strategy including brand monitoring, ladder of engagement, content strategy, and supporting a champions program
To how organizational culture impacts implementation of effective social media and networked strategies and techniques to manage change
To learn effective professional networking practices of building your professional network, content curation and creation, sense-making, learning and mindfulness required to implement an integrated social media strategy that achieves results AND support your career objectives
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