Day 1: Understanding Networked Organizations and Social Strategy

Friday, January 17 - 9:00 am – 5:30 pm






Agenda

9:00-9:45
Orientation and Introductions





9:45-10:30
Module 1: The Networked International Organization

  • Overview of Networked Organizations
  • Three digital revolutions powering social change: US and Global
  • Networked Organization: Maturity of Practice Framework
  • Students will share a summary from their pre-assignments

Reading:
Chapter 1-2 – Networked Nonprofit
Chapter 1-2 – Measuring the Networked Nonprofit

Additional Reading and Resources


Discussion Questions:
  • Based on the pre-work interview or review of documents from your host organization: What is an area of strength? What is one area to be improved?
  • What surprised you?
  • As a member of the "hyper connected" generation, what are some of the benefits and challenges for your professional work?


10:30-10:45
Break




10:45-12:00
Module 2: Understanding Networks and Networked Mindsets

  • Networked Mindset and Social Organizations
  • Social Media Policy
  • Social Media Staffing and Capacity
  • Changing nature of social networks
  • Understanding networks
  • How to map an organization’s network


Reading
Chapter 3-4: Networked Nonprofit
Chapter 11 – Measuring the Networked Nonprofit

Additional Reading and Resources


Learning Activity: Students will create a network or stakeholder map of their host organization's network/stakeholders both online/offline based on the interviews and materials collection or observation of their social channels. This can be done on paper with supplies provided or if students feels with a sticky note web app (see below).

Alternately, students can do any of the exercises:

Students will review these Twitter Nonprofit CEO lists and pick one that is a great example of a Social CEO
http://list.ly/list/3vV-curated-lists-of-lists-of-nonprofit-and-philanthropy-ceos-on-twitter
http://twiplomacy.com/how-do-international-organisations-tweet/

Students will review social media guidelines for all staff examples and review host organization's social media policy and make recommendations.
http://www.bethkanter.org/staff-guidelines/

Students will create a network map of their host organization’s networks based on interview with host or observation and will map organization's Twitter network (
http://twiangulate.com/)






12:00-1:00
Lunch

external image 12074403305_03173e276a.jpg


1:00-2:30
Module 3: SMARTer Social Media


  • Thinking strategically about social media – integrated communications strategy
  • Examples of International organizations programs and campaigns that integrate strategic social media
  • POST framework

Reading
Chapter 4/5: Measuring Networked Nonprofit

Additional Reading and Resources

Learning Activity
Students will create a POST poster for their host organization.


2:30-3:00
Module 4: Social Strategies: Listening, Engaging, and Champions

  • Listening: Case Studies and Methods
  • Ladder of Engagement: Case Studies and Methods
  • Using Champions and Influencers: Case Studies and Methods

Chapter 5 – The Networked Nonprofit
Chapters 6,7 and 12 – Measuring the Networked Nonprofit

Discussion Questions:
  • How is your host organization using listening and monitoring techniques? How could these improved?
  • What is the ladder of engagement for your host organization's audiences or stakeholders?
  • Does a champions program make sense for your host organization? What basic research could you do to help plan?

Additional Reading and Resources


Learning Activity: Participants will add some ideas or recommendations to incorporate listening, engaging, and champions for their host organizations and add to their posters.

Discussion Question: How is your host organization using listening, engaging, and champions?

Keywords Cheat Sheet


Break
3:00-3:15

3:15-4:15
Module 4: Social Strategies: Content
  • Content Strategy: Case Studies and Methods

Chapter 5 – The Networked Nonprofit
Chapters 6,7 and 12 – Measuring the Networked Nonprofit

Additional Reading and Resources

Learning Activity: Full group exercise - we will facilitate a brainstorming session for content strategy using one of the student's host organizations as an example.


4:30-5:30
Work on Posters